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Telling the user where to go : Opportunity in Location based services

Source: Telecoms.com

The rise of the smartphone since Apple launched its genre-defining iPhone has been credited with many things. High on the list is the long-awaited arrival of meaningful progress in the sphere of location enabled services. And it wasn’t the conception of a particular service that gave LES this fillip, rather it was the more ready availability of GPS functionality in high end handsets, and the growing popularity of those handsets themselves.

Overall handset shipments were down 6.1 per cent year on year for the second quarter of 2009 but smartphone sales increased by 27 per cent to reach almost 41 million, according to research firm Gartner. The analyst predicts that, globally, 26 per cent of mobile devices will be GPS-enabled in 2009, with the figure leaping to 76 per cent for North American sales. In Europe the number is more moderate, at 30 per cent, while Asia Pacific is a long way off the pace at 13 per cent.




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